The Best Local Shopping

 

Everything you need…and more

Curated finds, coastal style, and small shops worth supporting.

Whether you're searching for the perfect sundress, a meaningful gift, or a new beach read, there's something special about shopping small. The Delaware beaches are full of independently owned shops that reflect the soul of the coast — thoughtful, welcoming, and full of charm.

Bella Luna | Rehoboth Beach, DE

Colorful, expressive, and always fun — Bella Luna is the go-to for statement jewelry, artsy home goods, and clothing with personality. It’s part boutique, part self-love haven.
Local Tip: Head to the back for a curated selection of cards and unique gifts you won’t find anywhere else.

Browseabout Books | Rehoboth Beach, DE

A Rehoboth staple since 1975, Browseabout is more than a bookstore — it’s a local institution. Find everything from new releases and beach reads to local authors and Delaware history. They also carry puzzles, toys, and the best greeting card wall in town.
Local Tip: Check their event calendar — they host regular author signings and story times.

East of Maui | Dewey Beach, DE

For all things surf, skate, and beach life, East of Maui is the spot. Family-owned and full of personality, it’s where locals go for quality gear and laid-back vibes.
Local Tip: Grab a long-sleeve tee or hat — their branded merch is always on point.

Sierra Moon Surf & Skate | Rehoboth Beach, DE

A gem on the Avenue, Sierra Moon is packed with cool finds — from boho jewelry and surf-inspired apparel to artisan-made gifts and local goods.
Local Tip: Their clothing section is dreamy — and a great place to pick up a little something with good energy.